BRAX

BRAX talks about passion: passion to inspire customers with our products. This passion accompanies us in every project and every decision we make in our daily work. This is how we have developed BRAX into a successful casual fashion brand, far beyond our heart, the trousers. In a changing fashion world, we shape the future of BRAX together with partners and customers. Perfection and quality are our signature features. The demand for top performance is reflected in the product, in communication and among the people who stand for our company, whether at the point of sale, in the media or in the digital world. Our fashion is modern and innovative. Our customers are designers of their lives, mainly between 35 and 59 years old, in the middle of life and have the positive attitude to have real values in mind.

The brand values stylish, passionate and smart stand for the outfit brand BRAX! For our partners we are image anchors, for customers always the right grip when it comes to the sophisticated implementation of fashion trends and convince with product innovations and a high degree of fashion. Our passion is contagious!

More than 1,300 employees are decisively responsible for the success of the BRAX brand, more than 1,800 areas are image carriers of our label worldwide. We connect online and offline to smart solutions and BRAX marketing reaches people worldwide without disregarding local conditions - think global act local.